Audience:

Criterion Collection users, adults interested in watching documentaries, specifically in the science and technological genres

Design Problem:

As a class assignment, I was proposed to design a documentary movie cover for a movie that was either existing in the Criterion Collection and needed to be redesigned or for a movie that was never designed for the Collection and to provide a solution for there not being one.

Why it works:

Choosing a movie that had not been included in the Criterion Collection, I created a cover for Lo and Behold: Reveries of a Connected World to give it a face for the large existed fanbase who use Criterion Collection to watch documentaries who often use cover designs assigned to its movie title to find interest in watching the movie itself. Being provided the Criterion Collection template made the finished design look professional and as real as any movie cover seen on the Criterion Collection website.

Skills Applied:

Adobe Photoshop and InDesign

Execution:

As a class assignment, I was given the Criterion Collection template and was delegated to work around the template to provide designs for the background image, the movie title, and summary text for the back.

Audience:

St. Paul locals and vacation travelers ages young adults to retirees who are foodies and enjoy antiques and city events

Design Problem:

This work was a student project to execute an online publication specifically designed to meet the needs of a targeted audience. The content, title, images, and interactivity solutions were all selected intentionally to bring specific topics to the attention of that group of people.

Why it works:

Because this project was designed for the specific audience listed above, it worked most effectively to communicate to their needs of article topic choices. The publication is designed in association to the way printed publications are designed with a cover and index pages and the pages are designed with similar color palettes and typographical treatment so the piece feels like a cohesive whole in branding for the MicroVacation publication that I invented. It also incorporates links and scrolling interactivity to behave as the electronic design it has been defined for.

Skills Applied:

Adobe XD and InDesign

Execution:

Using Adobe XD, this publication was designed as a prototype to work for iPad devices specifically. It is a digital piece that creates a close connection to printed publications with the cover, index, and article pages behaving separately from one another.

Check it Out:

Contact me from my contact page for the app view of this work.

Audience:

Nonprofit organizations, religious leaders, and individuals looking to promote global faith tolerance or humanitarians wanting to donate to the FAI cause.

Design Problem:

The idea for Faith Advocacy International (FAI) derived from a class project intended to solve the problem of a marginalized group—the one I chose being those who face persecution for their religious beliefs. The solution to the design was to create everything for their branding which led to the execution of their logo, available for printing in black ink or full color; a newsletter centered around tolerance issues in a specific country sent out monthly; and the website, the central interactive element to how FAI communicates information to their audience.

Why it works:

Organizations such as FAI need to be branded to create a memorable and meaningful visual that users will associate to their cause. The website is the most effective solution for the organization to display a lot of text-heavy information and allows the viewer to search countries and tolerance issues by sector to find ways to advocate for lawfully in those countries and to find relevant news about the issues as well. The call to action of the cause is to the ability for the site user to donate and/or contact the organization through the easy to find tabs on the top menu of the website pages. In addition, the user may find the various locations of the organization, found out their mission, subscribe to their monthly newsletter, and find out about upcoming international events related to discourse surrounding solving world faith intolerance.

Skills Applied:

Adobe Illustrator and InDesign

Execution:

For this assignment, I designed the logo to represent a spire to resemble the concept of faith and the stars to evoke the representation often used by countries in their flags. I completed all the research, selecting all the colors and fonts for the organization, and organized the content layout for the website.

Audience:

Young adults and families interested in interior design, tech savvy electronics, and the audience who visits Kickstarter regularly who often donate to the causes that interest them there.

Design Problem:

As a student, I was proposed to design a website for a Kickstarter of my choice. While Smartbunch had an existing website, I was interested in the modular lighting as a concept to build off creating a Wordpress website with open space, light colors, and sans serif font to present the modern product in a simple and modern way.

Why it works:

Wordpress creates great themes with user interactivity already accounted for in the designs. I was able to incorporate some additional coding to the WPParallax Theme to design the site the way I intended it to look. I included information I believed relevant to show off the product and how it functions. The design of the copper orange accents, open spaces, and parallax scrolling evoke the modular lighting system itself and adds to its success.

Skills Applied:

HTML, CSS, Wordpress

Execution:

The Wordpress program was a great tool for creating the Smartbunch site. I was able to use a well-designed theme in conjunction with added HTML and CSS styling to easily create my project in the short amount of time required to execute it. All the images representing the product, the typography describing how it functions, as well as the logo came directly from the official Smartbunch’s website. I changed the logo color from a bright green to a copper orange so that the logo was a closer representation of the product, which is available in many earthly-material colors.

Audience:

High school student football recruits for the University of Maryland and their parents.

Design Problem:

The creative design office with the Terps football team wanted to approach the parents of high schoolers and the football recruits themselves to appeal to the academic interests that the University of Maryland had to offer outside of the more obvious athletic prowess.

Why it works:

Using statistics of well-established schools and visuals of the campus itself creates branding that the viewer can finding meaning behind a message for recruiting student applicants. To reinforce the University’s brand in these graphics, both of the school’s logos were placed in the image along with a list of departmental opportunities, U.S. rankings, and pictures of the corresponding buildings associated with each school. Together with use of the University of Maryland red, the graphics made impactful images that were made to be memorable and impress the audience to seek more opportunities at the University of Maryland outside of joining their football team.

Skills Applied:

Adobe Photoshop

Execution:

I was supervised as an intern for the Maryland Terps creative team to design marketing graphics for recruits and their parents to appeal to the academic nature of the university. I was given free will on how to design the graphics, along with researching important statistics that I wanted to include to show off for each school. I took the pictures myself on campus and edited them and formatted all the text in Adobe Photoshop for these pieces.

Audience:

High school student football recruits for the University of Maryland and their parents

Design Problem:

While I was an intern with the creative design office for the Terps football team at the University of Maryland, I was asked to create an alumnus visual using Kevin Plank to be sent to recruits. The graphic was intended to impress the audience into wanting to belong to a university with a well-known repertoire and the location of famed athletic alumni such as Kevin Plank.

Why it works:

Kevin Plank is an essential figure as a Terps alumnus and plays a large role in what the team is today and as a subject of the design, will offer an emotional response for an audience the university is trying to have become part of the Terps team.  This response is intended to be awe, excitement, and interest in the University of Maryland football team. He is a positive role model for incoming recruits and a very recognizable figure for founding Under Armor and running multiple businesses in the Baltimore area. The graphic includes University of Maryland colors and the infamous M logo with an up-close and personal image of Plank smiling—his own glare leading the viewers eyes to the text on the left and below to the information about who Plank is and why he is important. 

Skills Applied:

Adobe Photoshop

Execution:

As an intern with the Terps creative team, I was given access to images and logos used by the University of Maryland athletics to create this alumnus graphic. I edited photos, formatted text, and designed the composition for this graphic after being assigned its purpose to promote Kevin Plank.

Audience:

Middle income families in the Baltimore area with elementary aged children

Design Problem:

The Maryland Book Bank (MBB) uses direct mail to reach locals in their area to inform them of the need for books for children in pre-K through 3rd grade. This printed project was made for a class assignment.

Why it works:

The MBB mission being to cultivate literacy in youth to increase their future chance of graduating high school and becoming successful members of society, a direct mail is effective when it is designed to communicate to a desired audience. Middle income families can associate empathy for lower income families without access to books, especially when the group in need is children. The mailer is an empty bookshelf that becomes full of books when opened and speaks directly to the organization’s cause visually. The Ravens character is part of their Bookmobile program branding and is recognizable to the audience being from the Baltimore area. In addition, there is a call to action asked of the recipient to donate money to further their cause or pay for memberships for local teachers and organizations with information about their location with parking directions included. It is cost efficient for the organization and is designed to be kept by the recipient with an included bookmark and a standing gatefold design that contains information to be continually referenced by someones bookshelf or mail stack.

Skills Applied:

Adobe Illustrator and InDesign

Execution:

The mailer included digital drawing in Illustrator and incorporated logos and text formatting with InDesign to create files intended for print using crops, bleeds, fold lines, and die cut lines. The whole package includes a carrier envelope, the gatefold pop up mailer, a donation card with perforated bookmark attached and a reply envelope of I which I designed the concept and content for. I had permission by MBB to use their logo and website content.

Audience:

Fans of FC Bayern in Baltimore

Design Problem:

The logo established a singular voice for a large group of members supporting their team. It was composed using the recognizable Maryland flag as well as the colors of FC Bayern München’s logo to strike a supportive visual for the branding the club wanted to display.

Why it works:

The club logo was representative of sport identity graphics with the use of FC Bayern München’s team logo and the use of a shield and banner being elusive to the concept belonging to a club. The identity of Maryland’s flag and the included title were striking elements that spoke to the target audience and made the logo a cohesive whole. Other uses for this graphic outside of representing the club were for drink cozies, scarfs, and social media profiles demonstrating that its working well for both digital and printed mediums.

Skills Applied:

Adobe Illustrator

Execution:

I worked closely with the client. While the client provided the initial concept for the logo, sought permission for the FC Bayern München Football logo usage, and defined the logo formats intended for the purposes of the club, I provided the design solution along with the digital specifications necessary to successfully execute what they proposed.

Audience:

Fans of Borussia Dortmund in Richmond

Design Problem:

This logo was an already designed image that I was asked to redraw to provide the client with a higher quality pdf logo file they could use for their future digital and printing needs.

Why it works:

With this redrawn logo, the client was pleased to have access to a logo mark that would be visually stronger and of better quality for their purposes on multiple mediums.

Skills Applied:

Adobe Illustrator

Execution:

I was approached by a past client who asked me to create their FC Bayern Baltimore Football Club logo and working in communication with them to recreate an existing logo the client felt I was the perfect hire for the job to redesign. Our client-designer relationship is still very close.